Social Media Experience
Can you solve a murder to get into the rave? Unravel the mistery behind Roy’s death and recover your ticket to the rave. For the Random Ravers launch we wanted to do something special and not just another growth hack. This is why we designed a Ticket Hunt overarching across several interlinked social media profiles: friends, raves, workplaces and a mom, to unravel the mistery behind Roy’s death and recover their ticket to the rave.
Follow the Leads
Every character was both a friend and a suspect. Ravers had to link the clues, infiltrate security systems and find the guilty behind Roy’s misterious disappearance.